Brand consultants are working on your messaging strategy. A content house is writing thought leadership for your social media. Your PR advisers are working on various media campaigns. And a production agency is creating video for you.

Who are your internal and external audiences? Does everyone in your organisation know? And what’s the best way to communicate with them in a clear and compelling way?

Are you saying too much but actually, not saying anything at all? Do you confuse, then lose the very prospects and customers you’re trying to attract?

Have your marketing campaigns become feast or famine? Either it’s all guns blazing or tumbleweed before the next knee-jerk promotion.

Thought leadership is a bit of a buzzword. But are you truly saying anything new, influential or galvanising? Are your campaigns just regurgitating what’s already out there?

With so many different comms coming out of your business – from sales to marcomms – does everyone understand what’s going on?

You’re spending copious time, money and energy on comms. But has it packed the punch you were hoping for? Which bits have resonated with your customers? And what’s been lacklustre?