How
So you can experience connected communications that educate and engage, TPW’s solution is a simple, yet extremely effective 3-step approach for your business.
To engage your customers and to inspire your employees.
Discover
Why would a customer choose you?
When businesses are asked this question, they think they know the answer. But often, it’s just assumed, too samey and bland or not clear and compelling.
Here’s how TPW can help your brand discover its WHY – the North Star of connected communications.
Why would a customer choose you?
First comes a voyage of discovery – understanding your Why. Why do you exist? The problem you solve, not the products you sell. An age-old mistake. We speak to many of your stakeholders – your team, your customers and strategic partners – to hear all the voices and discover exactly what’s going on with your communications – internally and externally.
Perceptions vs reality. Confusion vs clarity.
Engaging your audiences and being distinctive in your market
We use a range of methodologies and approaches to address individual needs and objectives. These can be UK only, or multi-market.
From exploring audience engagement with your brand, products or services, to analysing your market, your competition and identifying points of difference – and therefore growth opportunities.
Bringing together the investigation
We use a range of methodologies and approaches to address individual needs and objectives. These can be UK only, or multi-market.
From exploring audience engagement with your brand, products or services, to analysing your market, your competition and identifying points of difference – and therefore growth opportunities.
Your WHY, WHO and WHAT
Then comes your unique new value proposition – your Why, Who and What – that will subsequently guide all your connected communications from that moment on.
This can include messaging and tone of voice, guidelines for employees to inject your new value proposition into all their comms – and additional segmentation for different departments if needed.
Define
Creative and strategic thinking
Now is the time for ideas. The good, the bad and the brilliant. The perfect combination of creativity and practicality.
Smart concepts and approaches that will get you noticed, bolstered by clever planning that puts you on the front foot for your upcoming connected communications campaigns.
Thinking out loud, together
What ideas do you have? What’s coming up that you want to shout about? What do you have to cover – in terms of the upcoming requirements of the business, across departments? We will brainstorm with you, while bringing fresh thinking to the table that fits your strategic needs.
Quantitative & qualitative actionable research
Your new Why, Who and What
Smart, proactive planning
Deliver
Once a strategy is in place, based on your value proposition, the delivery phase can kick into action. Superior in quality and varied in format, we bring together the right experts for your unique campaign.
If your brand already has a comms strategy and vision in place, we can execute on that as your content creation partner.
A collective of industry specialists who’ve been around the block – from content strategists, journalists and project managers – we work as your connected communications partner, in tandem with your busy team.
Adding joined up thinking, and alleviating your legwork.
